In today's media environment, consumers want diversified choices and varied experiences instead of being devoted to one platform. Business must explore a variety of platforms and devices to provide diversified media choices to consumers. As the web video intake and commercial enterprise fashions are evolving fast, we assist our companions put up virtual content material to more than one gadgets and channels via a simplified workflow to encode as soon as and play anywhere. This technique reduces complexity and expenses for Over-the-Top (OTT) providers.